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Online Marketing DefinitionOnline marketing has many variant definitions. However, the most straight forward is Any validatory communication between distributor and emptor through the digital argona (Internet, forums, chat, e-mail, the web, etc.) Which provides for the exchange of requested or necessary information directed to a capability customers purchase and a continuing and profitable customer/seller relationship. (Forester, 1999, p.3) This definition gives the main idea of why many commercial enterprisees feed fall in the online marketing segment and why businesses ar still joining. On the other hand, the simple definition of marketing is the process of planning the conception, pricing, promotion, and distribution of ideas, goods, and services to progress to exchanges that satisfies individual and organizational objectives. (Berkowitz, 1992, p.67)These two definitions formulate how the marketing has a notion that means that an organization aims all its efforts at sat isfying its customers. This idea is a simple and very important. The online sector of a business should have a complete overview of this idea and should use it to sell its products. Although some business people still have a production orientation. These people do not have much interest in the customers needs they think of products and how to make money fast. People like this act as thought they are stuck at the beginning of the production era, where there were shortages of most products (Schwartz, 1999, p.5).Online Marketing DefinitionOnline marketing has many different definitions. However, the most straight forward is Any positive communication between distributor and purchaser through the digital area (Internet, forums, chat, e-mail, the web, etc.) Which provides for the exchange of requested or necessary information directed to a potential customers purchase and a continuing and profitable customer/seller relationship. (Forester, 1999, p.3) This definition gives the main idea o f why many businesses have joined the online marketing segment and why businesses are still joining. On the other hand, the simple definition of marketing is the process of planning the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfies individual and organizational objectives. (Berkowitz, 1992, p.67)These two definitions explain how the marketing has a ... ...y store. The Gap also insures the safety, security, and privacy towards your registered information.Renaissance CruisesWith renaissance cruises, your credit card is safe. They guarantee it. They have a privacy statement, which guarantees that under no circumstances, will they reveal a customers confidential information to anybody. This cruise line has three different was to vitiate products. One way is to buy online. By buy online, renaissance offers varying discounts to the customers. Another way is to call their 1-800 number. The benefit of this is to talk to a n actual representative. The conk out way is to e-mail them. They will respond within twenty-four hours.By analyzing these two businesses, we found that both had security issues controlled. They also had easy ways to buy the products. The layouts of their web pages were organized and very informative. It was easy to understand how to order thing and how they established customers trust. They make the web pages full of click toilets, which make the reader more interested in the site. Overall, these businesses have the customers in mind when making their web pages.