An Assessment of British Airways Dispute and its Employee Relations Essay

An Assessment of British Airways Dispute and its Employee Relations - Essay Example British Airways concentrates mainly on its management approach which is considered to be inward-looking. Moreover, the company also focuses on the retention of its different routes and the outcome has been unsatisfied customers. Under the management of Bob Ayling's, British Airways faced industrial action, the employees were protesting against cost reduction which was aimed at improving the airline’s profitability. Subsequent to the earlier strikes and the cost reduction plan, the morale of workforce deteriorated resulting in continued unrest since then. In 2005, the union members protested against the decision to leave out a group of workers, replacing them with the agency staff when the company failed to renew their contract. The company incurred a lot of costs due to this and several passengers were disrupted. In October 2006, the company faced dispute which resulted from a check-in Christian worker putting on his faith’s visible symbol. In 2007, the cabin crew plann ed a strike action, they were protesting against the salary changes. Later it was withdrawn before it took off. According to Books Llc, (2010), British airways and the union Unite relations have continued to be turbulent, especially in 2009 and 2010. It manly resulted from the proposed changes of the cabin crew working conditions as the company was facing the global financial crisis. On December2009, a strike ballot was conducted regarding the working practices changes. It was supported by many especially the Christmas 2009, planned action. However, the industrial action was declared illegal by the court. On February, a re-ballot was held. The negotiations that were ongoing did not stop the strike action which took place in March. The company punished the staff involved through the withdrawal of the travel perks. Today the company is still faced by different challenges and has been trying to find a lasting solution to this. Competitive nature of the business and the rationale behind management proposals British airways is ranked as the ninth airline worldwide with regard to the total number of passengers it can carries. The airline network in the international market is considered to be the strongest. This is because as compared to other airlines, it operates in several destinations internationally. British airways has its base at London Heathrow which is the best location. This location is known to be central to the European air travel and is the leading business hub. The airline connections to various destinations globally are convenient and timely and this is the company’s main advantage of being situated at London Heathrow. Some of the company’s operations which are short haul have been moved to London Gatwick. This came up as a result of the increasing air traffic in Heathrow. In both the international and the domestic market, the company is faced with competition. The company’s main competitors in the domestic markets include airline s like Easy Jet which incur lower costs. In the international level, it has to face several giants which include Lufthansa and American Airlines. British airways main business in both the international and the domestic routes is to provide air services that are scheduled to passengers and cargo. The scheduled passenger service and cargo service of the company are separate divisions that operate in an independent way. The scheduled passenger services contribute a greater percentage to the company’

Marketing management Essay Example for Free

Marketing management Essay Slide 9.1 it’s good and good for you Chapter 9a Developing new products and  managing the product life cycle Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.2 New product development and product life-cycle strategies Topic outline †¢ †¢ †¢ †¢ †¢ New product development strategy New product development process Managing new product development Product life-cycle strategies Additional product and service considerations Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.3 New product development strategy Two ways to obtain new products Acquisition refers to the buying of a whole  company, a patent or a license to produce  someone else’s product. New product development refers to the  development of original products, product  improvements, product modifications and  new brands through the firm’s own product  development efforts. Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.4 New product development process  Major stages in new product development Figure 9.1 Major stages in new-product development Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.5 New product development process (Continued) Idea generation Idea generation is the systematic search for new product ideas. Sources of new product ideas †¢ Internal †¢ External Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.6 New product development process (Continued) Idea generation Internal sources refer to the company’s  own formal research and  development, management and staff, and intrapreneurial programs. External sources refer to sources outside  the company such as customers,  competitors, distributors, suppliers  and outside design firms. Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.7 New product development process (Continued) Crowdsourcing Inviting broad communities of people—  customers, employees, independent  scientists and researchers and even the public at large—into the new product  innovation process. Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.8 New product development process (Continued) Idea screening †¢ Identify good ideas and drop poor ideas. †¢ R-W-W screening framework: – Is it real? – Can we win? – Is it worth doing? Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.9 New product development process (Continued) Concept development and testing Product idea is an idea for a possible product  that the company can see itself offering to the market.  Product concept is a detailed version of the  idea stated in meaningful consumer terms.  Product image is the way consumers  perceive an actual or potential product. Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.10 New product development process (Continued) Concept development and testing Concept testing refers to testing new product concepts with a group of target consumers to find out if the concepts have strong consumer appeal. Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.11 New product development process (Continued) Marketing strategy development †¢ Marketing strategy development involves designing an initial marketing strategy for a new product based on the product concept. †¢ Marketing strategy statement includes: – Description of the target market – Value proposition – Sales and profit goals. Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.12 New product development process (Continued) Marketing strategy development Business analysis involves a review of the sales, costs and profit projections to find out whether they satisfy the company’s objectives. Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.13 New product development process (Continued) Marketing strategy development Product development †¢ †¢ †¢ Involves the creation and testing of one or more physical versions by the RD or engineering departments. Requires an increase in investment. Shows whether the product idea can be turned into a workable product. Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.14 New product development process (Continued) Marketing strategy development Test marketing is the stage at which the product and marketing program are introduced into more realistic marketing settings. Provides the marketer with experience in testing the product and entire marketing program before full introduction. Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.15 New product development process (Continued) Types of test markets Standard test markets Controlled test markets Simulated test markets Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.16 New product development process (Continued) Marketing strategy development †¢ Advantages of simulated test markets – Less expensive than other test methods – Faster – Restricts access by competitors. †¢ Disadvantages – Not considered as reliable and accurate due to the controlled setting. Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.17 New product development process (Continued) Marketing strategy development When firms test market †¢ New product with large investment †¢ Uncertainty about product or marketing program When firms may not test market †¢ Simple line extension †¢ Copy of competitor product †¢ Low costs †¢ Management confidence Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.18 New product development process (Continued) Marketing strategy development Commercialisation is the introduction of the new product †¢ When to launch †¢ Where to launch †¢ Planned market rollout Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.19 Managing new product development Successful new product development should be: †¢ customer-centred †¢ team-based †¢ systematic. Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.20 Managing new product development (Continued) New product development strategies Customer-centred new product development: new ways to solve customer problems and create more customer satisfying experiences. Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.21 Managing new product development (Continued) New product development strategies Sequential new product development:  company departments work closely  together individually to complete each  stage of the process before passing it  along to the next department or stage. †¢ Increased control in risky or complex projects but may be slow. Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.22 Managing new product development (Continued) New product development strategies Team-based new product development: Various company departments work  closely together, overlapping the steps  in the product development process to  save time and increase effectiveness. Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.23 Managing new product development (Continued) New product development strategies Systematic new product development: innovative development approach that collects, reviews, evaluates and manages new product ideas. †¢ Creates an innovation-oriented culture. †¢ Yields a large number of new product ideas. Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.24 Product life-cycle strategies Product life cycle Figure 9.2 Sales and profits over the product’s life from inception to decline Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.25 Product life-cycle strategies (Continued) †¢ Product development – Sales are zero and investment costs mount. †¢ Introduction – Slow sales growth and profits are nonexistent. †¢ Growth – Rapid market acceptance and increasing profits. †¢ Maturity – Slowdown in sales growth and profits level off or decline. †¢ Decline – Sales fall off and profits drop. Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.26 Product life-cycle strategies (Continued) Figure 9.3 Styles, fashions and fads Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.27 Product life-cycle strategies (Continued) Fads are temporary periods of unusually high sales driven by consumer enthusiasm and immediate product or brand popularity. Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.28 Product life-cycle strategies (Continued) Introduction stage †¢ Slow sales growth †¢ Little or no profit †¢ High distribution and promotion expense. Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.29 Product life-cycle strategies (Continued) Growth stage †¢ †¢ †¢ †¢ †¢ †¢ Sales increase New competitors enter the market Price stability or decline to increase volume Consumer education Profits increase Promotion and manufacturing costs gain economies of scale. Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.30 Product life-cycle strategies (Continued) Maturity stage †¢ †¢ †¢ †¢ †¢ Slowdown in sales Many suppliers Substitute products Overcapacity leads to competition Increased promotion and RD to support sales and profits. Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.31 Product life-cycle strategies (Continued) Maturity stage modifying strategies †¢ Market modifying †¢ Product modifying †¢ Marketing mix modifying Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.32 Product life-cycle strategies (Continued) Decline stage †¢ Maintain the product †¢ Harvest the product †¢ Drop the product Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.33 Additional product and service considerations Product decisions and social responsibility Public policy and regulations regarding developing and dropping products, patents, quality and safety. Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013 Slide 9.34 Additional product and service considerations (Continued) International product and service marketing—challenges †¢ Determining what products and services to introduce in which countries †¢ Standardisation versus customisation †¢ Packaging and labelling †¢ Customs, values and laws. Kotler et al., Principles of Marketing, 6th edition  © Pearson Education Limited 2013

Passiflora :: Botany

Passiflora The species of the genus Passiflora sp. are perennial, shallow rooted, woody vines that climb by means of tendrils (2). Many species are native to South America, primarily southern Brazil through Paraguay to northern Argentina; whereas others are of Old World origin. The Passionfruit, as this genus is commonly called, is not named as one might suppose, for some type of aphrodisiac property. Rather, the plants were given this name by early missionaries in South America on the basis that the flower resembles the different elements of Christ's crucifixion: the crown of thorns (corona); the five wounds (the five anthers); the nails of the cross (divisions of the pistil); the whips and cords (the tendril on the vine); and the spear (leaf). (2) Passionfruit yields fruit that is both sweet and tart in flavor with a light tropical fragrance. (1) It has been a popular food of the people in the Rainforests for many years, and has recently become popular in the United States and other developed countries where it is not native (4). Although there are in excess of 300 species of Passiflora, many of which produce edible fruit, there are only two species that are cultivated for industry-- P. edulis Sims and P. quadrangularis L. P. edulis has two recognized forms. The normal form is f. edulis, better known as the purple passionfruit. The purple passionfruit is slightly egg shaped, ranging in size from 1 1/2 to 2 1/2 inches in diameter that displays a characteristic purple shade when ripe (2). The yellow passionfruit displays a deep yellow shade when ripe and has an unknown origin. Speculations are that it may have been a mutation from the purple passionfruit or perhaps a hybrid between P. edulis and P. ligularis. There is a described variety of P. edulis in Australia that has a natural range of either purple or yellow fruits, leaving the chance that the yellow variety may have been a mutation from a variety such as that found in Australia (3). Common properties of the Passiflora sp. are an ovoid to nearly round shape. The rind is a tough waxy structure ranging from 1/8 to 1/4 of an inch thick. Inside the rind is a cavity with double-walled sacs, containing an orange-colored, pulpy juice as well as up to 250 very small dark brown to black edible seeds. Common growing environments include light to heavy sandy loams of medium texture at a pH of 6.

Influence of Media on Society

Name: ____________________________________________ Adjectives An adjective is a word that describes a noun. example: The tall man went into the restaurant. The word tall is an adjective. It describes the noun, man. Directions: In each sentence, circle the adjective that describes the underlined noun. 1. 2. 3. 4. 5. Leroy and Jenna walked up to an old castle. Maddie put the golden key in the lock. Today is the fifth day of January. The baby birds flew from the nest. Joe's truck has a flat tire. Circle the adjective in each sentence. Underline the noun that it describes. Directions: . 7. 8. 9. 10. I am holding a marker in my left hand. Patricia played beautiful music on her guitar. Has anyone read Caitlyn's latest story? The sly fox outsmarted the chicken. Miguel ordered a large Coke. Super Teacher Worksheets http://www. superteacherworksheets. com Name: ____________________________________________ Adjectives – ANSWER KEY An adjective is a word that describes a noun. example: Th e tall man went into the restaurant. The word tall is an adjective. It describes the noun, man. Directions: In each sentence, circle the adjective that describes the underlined noun. . 2. 3. 4. 5. Leroy and Jenna walked up to an old castle. Maddie put the golden key in the lock. Today is the fifth day of January. The baby birds flew from the nest. Joe's truck has a flat tire. Circle the adjective in each sentence. Underline the noun that it describes. Directions: 6. 7. 8. 9. 10. I am holding a marker in my left Patricia played beautiful hand. music on her guitar. latest story? Has anyone read Caitlyn's The sly fox outsmarted the chicken. large Coke. http://www. superteacherworksheets. com Miguel ordered a Super Teacher Worksheets

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What are the various types of mallard? How do worms differ from viruses? D o Trojan horses carry viruses or worms? The various types of mallard are viruses, worms, Trojan horses, polymorphic threats, virus and worm hoaxes, back door or trap door, dentifrice's and distributed dentifrice's, and mail bomb. B. A virus must be executed such as opening an infected email attachment while a worm can be initiated with or without the user downloading or executing the e file. C. A Trojan horse carries neither a virus or worm. 2. Why does polymorphism cause greater concern than traditional mallard?Ho w does it affect detection? A polymorphic virus is a complicated computer virus that affects data types and functions. It is a selflessness virus designed to avoid detection by a scan near. Upon infection, the polymorphic virus duplicates itself by creating usable, alb tit slightly modified, copies of itself. Polymorphism, in computing terms, means that a single definition can be use d with varying amounts of data. In order for scanners to detect this type of virus fourscore programs must be written to combat and detect the polymorphic iris with novel variant configurations. Polymorphic virus might have a virus decryption n routine (AVID) and an encrypted virus program body (EVE). When an infected applicant launches, the AVID decrypts the encrypted virus body back to its original form so the virus can perform its intended function. Once executed, the virus is reentry De and added to another vulnerable host application. Because the virus body is not al tired, it provides a kind of complex signature that can be detected by sophisticated an diverts programs. 3. What is the most common violation of intellectual property? How does an org nation protect against it? What agencies fight it?The most common violation of intellectual property is theft, which is illegal taking of another's property. The value of information suffers when it is copies d and taken away without the owner's kn owledge. Within an organization, that prop retry can be physical, electronic, or intellectual. Physical theft is controlled relatively ease Electronic theft is a more complex problem; the evidence of crime is not read apparent. Physical theft can be controlled quite easily. A wide variety of mess urges can be used from simple locked doors to trained security personnel and the install action of alarm systems.Electronic theft, however, is a more complex problem to man GE and control. Organizations may not even know it has occurred. The World Intellectual Property Organization (WIPE), an organ of the United Nations, suggests laws t enforce Intellectual property rights worldwide. The convention of this organize action establishing on July 14, 1967 focuses on protecting the right of intellectual pro Perry. 4. How is technological obsolescence a threat to information security?

buy custom Toyota History essay

buy custom Toyota History essay The companys leadership and management strategies have been considered to be one of the best in the automotive industry, which has explained why the company has been very successful. For a company to be successful, there have to be strong leaders who have a personal drive and are focused. This is because the leaders are the main decision makers of the company and they have to come up with good strategies and also come up with ways of formulating these strategies into action, which are aimed at the customer satisfaction, and the profit maximization of the company. Toyota Company adapted the Porters 4 generic strategies; the differentiation strategy, the cost leadership strategy, the differentiation focus strategy, and the cost focus strategy (Quickmba.com, 2010). Toyota used the differentiation strategy to come up with new products and brands through the use of the new technology and its unique channels, where the company only charged a price, which was premium for the product. The company also used the cost leadership strategy to become one of the automotive industrys lowest-cost producers. Toyota used the differentiated focus strategy to ensure customer satisfaction to all the different consumer needs like the production of the Lexus, which is a luxurious car for the consumers with the luxurious needs. In the cost focus strategy, the company aimed at seeking a lower-cost advantage. Toyotas combination of strategies has changed drastically over the years. This is because the company had to adapt new strategies, which would have been aimed to consumer satisfaction. The consumers tastes and preferences are also changing with the time, which showed that the model of car, which was in high demand in the early 1940s, is not the same car, which is in high demand in the 21st century. Toyota had to come up with innovative strategies so as to be able to come up with new car models through the maximization of the companys opportunities, which include the presence of an advanced technology and the employees of the company, which has enabled the company to increase its levels of productivity and reliability. This is evident, when the company made the Toyopet, which was a very famous car in 1947; in 1955, the Crown was produced, which was a luxury car. The Crown cannot be compared to the Lexus of the 1980s; although both cars are luxurious cars, the Lexus is more advanced in technology showing that the company has evolved over the years. Toyotas strategy fits with the automobile industrys environment. Environmental issues have been recently reported to be a main issue, which is affected the automotive industry. This is where the environmental damage, caused by the automobile industry, was considered to be very high and where the company had to come up with a strategy of the production of fuel efficient cars, which are more environmentally friendly. Toyotas innovative strategy made the use of hybrid cars, which adapted the dominance of the internal combustion engine on the basis of the social and technological forces. The adaption of hybrid cars by the executives of Toyota Company was through the use of the latest technology, which is evolving at a very fast rate (Melosi, 2010). This adaption of hybrid vehicles was a very good strategic move by the executives of the Toyota Company. It was a great success because the introduction of the Prius by Toyota instigated the use of hybrid technologies by other companies as well. The continuous growth in prices increases awareness about the environmental contingencies. These hybrid cars are very friendly to the environment since they produce less pollution and the demand for them is very high, which is a great opportunity for the company (Toyoland.com, 2010). The internal resources of Toyota Company are what the company possesses, including all the assets, the people and the brand name value. The resources in a company represent all the inputs, which are put towards the production process of the company. They are further divided into tangible resources, which include the financial, physical and technological resources; and the intangible resources, which include the human resources, innovative and the reputational resources. Toyotas strategy fits with the competences and the core resources of the firm. Toyota has the ability to continuously come up with revolutionary innovations, which help to boost the companys sales and also widen the profit margins. This shows that Toyota has great and substantial innovation resources, which are very hard to be imitated by the companys close competitors and they are very valuable to the company. With effective human resource management, the company is able to provide skills through training of employees, which would equip them with necessary knowledge and skills, required to produce a better output. The motivation of employees in a company is very vital, since it contributes to the profitability of the company in terms of an increase in the output levels, since the motivated employees are willing to work and produce more. Through its reputational resources, Toyota can be able to differentiate itself from its close competitors. Toyota was recognized as the largest automotive company and it plays an important role in car industry. The competences of Toyota are the capabilities that actually serve as a competitive advantage over the close competitors like Toyota, Honda, and Isuzu. Competitive advantage is a strategic advantage that a company or business has over its close and rival businesses in the competitive industry, and the companys competitive advantage makes it stronger in the business environment. The core competency of Toyota is the brand management and the supply chain management. Toyota has valuable capabilities, which help the company to neutralize all the threats and also to exploit the opportunities. These are examples of rare capabilities, which are not usually available to other close competitors of Toyota. This is because they are actually very hard to imitate because the competitors of Toyota cannot be able to develop them very easily because they are invisible to the competitors and are unique. These core competences in Toyota usually emerge over a period of time, which is done through the companys organizational process, aimed at the accumulation and the learning of how the company can deploy the different capabilities and resources at its disposal. The value chain analysis and the criteria for judging the sustainabiility of Toyotas competitive advantage are the two core concepts, which are used for the identification and the building of the core competencies in the company. The recommendation to the executives of Toyota Corporation My recommendation to the executives of Toyota Company is that they should come up with leadership management strategies since as the leaders of the company they should be able to come up with good decisions, concerning the company, since they have management responsibilities, in which they have to ensure that the company is a success. The main aim of the executives of Toyota Company is to move the organization into attaining a high performance through the operational planning and making it a global visionary company. The management responsibilities of the executives in the Toyota Company include activities like training and management of staff performance, customer interface management, risk reduction in the company, and the engagement of the stakeholders of the company. These executives of Toyota Company should act like role models and be aimed towards the achievement of the goals and objectives of the company. In the majority of cases, the company has been accused of being the largest in the consumer fraud cases, which has been associated with the executives of the company. This builds a very bad name for the company, thus, calls for good leadership qualities of the executives, which include practicing good communication skills, being honest to the stakeholders of the company, being visionary, not being self-centered, be quick in taking actions in the protection of the stakeholders of the company, and motivating. My learning outcome is that competition in the automotive industry is very high and has been noted to increase each day because it has no limitations to new entrants into the market. The increasing competitiveness of the automotive industry has posed a very great threat to the company. Therefore, for the company to be able to survive in the competitive industry, it is important to come up with good strategies, which can sustain the competitive advantage of the company. A combination of strategies can make a company to soar into great heights since they will be consumer friendly and will be mostly aimed at the satisfaction of the needs of the consumers so as to increase the total annual sales of the company. The internal strengths, the core resources, and the competences of Toyota are the core strong points of the company. When the Toyota Company knows its strengths, the available resources, its competencies, it helps the company to state its aims and objectives, because the internal strengths are crucial to the company and if they are maximized, the company can be able to attain its goals, which are the profit maximization and customer satisfaction. These elements are very useful for the company since they can enable the company to summarize and clarify all the major key issues that face the company. These issues may include the strong competition in the automotive industry among others. They can also help the company to spot new business opportunities and fully use them. The unique resources and the competencies of Toyota have enabled the company to attain a sustainable competitive environment Buy custom Toyota History essay

Free Essays on Black Rights

A Fool’s Errand The novel by Albion Tourgee is a good look into what it was like for people living in the South during reconstruction and many of the problems that faced them. The story focuses on the character of Comfort Servosse. Servosse fought on the Union side during the Civil War and once he returned home decided to move himself and his family to the South. He moves to Rockford County and is viewed a Yankee troublemaker in the eyes of the people in his new community. Servosse fights for the rights of the newly freed blacks and is an activist in the anti-slavery movement in the south. This leads to many problems for him throughout the book especially with the Ku Klux Klan. Servosse was a civil rights leader who fought a fight that was almost impossible to win. One quote from the book that tells the reader of how he felt was â€Å"bestowal of equal civil and political rights upon all men, without regard to previous rank and station.† This quote shows that he was fighting for the newly freed slaves in the south and why he faced so much trouble from reconstruction leaders in these southern areas. Tourgee was a fighter for the rights of blacks in the south during reconstruction and it seems that he used this novel to tell the story of the problems and attitudes that faced the reconstruction of the south and the different attitudes of the north as well. The novel is used to tell the story of failed reconstruction plans as well. Much of it focused on the KKK and their rise to power in the south, then their failure to change the culture of the south. Overall this was a good book to use in this class because it was something different. While it still had the themes of reconstruction and many true attitudes that existed it was also nice to be able to read something that was a story rather then actual sources from the war. The book was able to get across the feelings that were among the people during this time period... Free Essays on Black Rights Free Essays on Black Rights A Fool’s Errand The novel by Albion Tourgee is a good look into what it was like for people living in the South during reconstruction and many of the problems that faced them. The story focuses on the character of Comfort Servosse. Servosse fought on the Union side during the Civil War and once he returned home decided to move himself and his family to the South. He moves to Rockford County and is viewed a Yankee troublemaker in the eyes of the people in his new community. Servosse fights for the rights of the newly freed blacks and is an activist in the anti-slavery movement in the south. This leads to many problems for him throughout the book especially with the Ku Klux Klan. Servosse was a civil rights leader who fought a fight that was almost impossible to win. One quote from the book that tells the reader of how he felt was â€Å"bestowal of equal civil and political rights upon all men, without regard to previous rank and station.† This quote shows that he was fighting for the newly freed slaves in the south and why he faced so much trouble from reconstruction leaders in these southern areas. Tourgee was a fighter for the rights of blacks in the south during reconstruction and it seems that he used this novel to tell the story of the problems and attitudes that faced the reconstruction of the south and the different attitudes of the north as well. The novel is used to tell the story of failed reconstruction plans as well. Much of it focused on the KKK and their rise to power in the south, then their failure to change the culture of the south. Overall this was a good book to use in this class because it was something different. While it still had the themes of reconstruction and many true attitudes that existed it was also nice to be able to read something that was a story rather then actual sources from the war. The book was able to get across the feelings that were among the people during this time period...

The Murder of Micaela Costanzo

The Murder of Micaela Costanzo Micaela Costanzo, 16, was a good kid. She was pretty and popular. She did well in school, and enjoyed being on the high school basketball team and was considered a  local track star. She was close to her mother and sisters. She texted them regularly- especially if she had a change in schedule. So, on March 3, 2011, when Micaela- or Mickey, as everyone called her- didnt text her mother after school or answer her cell phone, her mother knew something was terribly wrong. Micaela Costanzo Goes Missing Mickey was last seen around 5 p.m. leaving through the back doors of West Wendover High School in West Wendover, Nevada. Normally, her sister picked her up from school but on this day, her sister was out of town and Mickey had planned to walk home. When she didnt arrive, her mother began calling her friends and finally the police, who immediately began investigating the teens disappearance. They interviewed her classmates and friends, including her childhood pal Kody Patten, who gave police the same story as her other friends: the last time he saw Mickey, he said, was outside the school around 5 p.m. A Gruesome Discovery at the Gravel Pits Many people organized search parties and began combing the vast desert surrounding the town, including an area known as the gravel pits. Two days later, a searcher noticed fresh tire tracks leading to what looked like fresh blood and a suspicious mound covered by sagebrush. Investigators uncovered Mickeys body. Shed been beaten and stabbed repeatedly on her face and neck. A plastic tie was found around one of Mickeys arms. The  evidence  indicated to police that shed been brought unwillingly to the location where she was murdered. Investigators turned to the schools surveillance cameras for more clues. Person of Interest When investigators found calls and text messages to Patten on Mickeys phone records at the time she disappeared, he became a person of interest in the case. In addition, school surveillance video showed Mickey and Patten in the hallway leading to the exit where she disappeared minutes later. In his first interview, Patten told police hed last seen Mickey with her boyfriend at the front of the school. Everyone else said she was at the back of the building. The High School Couple Mickey Costanzo and Kody Patten had known each other since they were kids. They stayed friends as they got older but socially, they went their separate ways. Patten became involved with Toni Fratto, a devout Mormon who, like Mickey, was popular at school. Fratto was dedicated to Patten and wanted to help the volatile teen reach his goal of joining the Marines. After dating a while, Patten and Fratto decided that they wanted to get married. Patten even joined the Mormon faith so that the couple could marry in the temple. Patten was 6-foot-8, with a quick temper- at home, and at school. After a bad fight with his father, he moved into Frattos house. Frattos parents were conflicted about having Patten stay there. Their primary concern was for their daughter, whom they knew was in love with Patten. They were also worried that Fratto might move out to be with Patten. In the end, they agreed to let him move into their home, where they could keep an eye on their daughters fiancà ©. The senior Frattos relationship with Patten improved and soon they considered him part of the family. Jealousy and Manipulation Toni Fratto was insecure about her relationship with Patten, and even more so about Pattens friendship with Mickey. Fratto kept a diary and wrote about her insecurities. She believed Patten loved Mickey and one day, he would leave her for his childhood friend. Patten began to use Frattos jealousy as a perverse form of entertainment. He would create scenes that he knew she would react to, including talking and texting with Mickey. According to Mickeys family, for months Fratto verbally insulted Mickey. Mickeys sister recalled that Mickey told her she disliked the drama, that she had a boyfriend, and that she wasnt interested in Patten. But the taunts continued and Fratto became convinced that Mickey would ruin her relationship with Patten. The First Confession Once Patten was established as the primary person of interest in the case, the police asked him to come in for an interview. It didnt take long for Patten to break down. Encouraged by his father, he confessed to his involvement in Mickeys death. Patten told police that he and Mickey had gone for a drive to the gravel pit after school. They began arguing. He said she told him to break off his engagement with Fratto  and start dating her instead- which he refused to do. The argument turned physical. When Mickey began to hit him in his chest, he shoved her back. She fell, hit her head, and went into convulsions. Not knowing what to do, he Patten tried to knock her out by hitting her in the head with a shovel. Patten said she was still making sounds, so he slashed her throat to get her to stop. Realizing she was dead, he buried her in a shallow grave and tried to burn her personal belongings. Patten was arrested and charged with first-degree murder with the possibility of a death sentence. He hired attorney John Ohlson, who had a reputation for keeping killers off of death row. Frattos Reaction Devastated by Pattens arrest, Fratto visited, wrote, and called him, telling him that she missed him and would always stand by him. Then in April 2011, while her parents were out of town, Fratto- dressed in her pajamas and accompanied by Pattens father- went to Ohlsons office and tape-recorded an entirely different version of the circumstances of Mickeys murder. Fratto said that after school she received a text from Patten with the words, Ive got her. That meant Mickey was in an SUV that Patten had borrowed and he was on his way to pick Fratto up. The three went to the gravel pits. Mickey and Patten got out of the car. Mickey began yelling at Patten and pushed him. Fratto said she diverted her eyes but heard a loud thud and got out of the SUV to see what had happened. She said Mickey was lying on the ground, not moving. Patten began to dig a grave. By the time he was finished, Mickey was semiconscious. They kicked, punched, and hit her with the shovel. When she stopped moving, they placed her in the grave and took turns slitting her throat. Fratto also admitted to sitting on Mickeys legs to hold her down during the attack. Since Patten was his client, not Fratto, there was no attorney-client privilege and Ohlson immediately turned the tape over to the police. Toni Fratto, who had not even been a suspect, was subsequently booked, charged with murder, and held without bail. Plea Deals Both Patten and Fratto were offered plea deals. Patten agreed  at first but then changed his mind. Fratto agreed to plead guilty to second-degree murder and testify against the man who she promised to stand by forever. The confession Fratto gave to the police differed from the one shed given Pattens attorney. This time, she said Patten was mad at Mickey and when she got into the SUV, she saw Mickey stuffed in the back, scared, with her hands up to her face. Patten sent Fratto a text saying, We have to kill her. When they got to the gravel pits, he ordered Fratto to stand guard. Patten dug the grave and told Fratto to hit Mickey, but she refused. Patten began punching Mickey and told Fratto to hit her with the shovel. Fratto hit Mickey in the shoulder and Patten hit her in the head. While on the ground, Fratto held down Mickeys legs. At some point, Mickey looked up at Patten and asked if she was still alive and if she could go home. Patten slit her throat with a knife. In April 2012, Fratto, 19, pled guilty to second-degree murder with a deadly weapon in the death of Micaela Costanzo and was sentenced to life behind bars with the possibility of parole in 18 years. As of August 2018, she was sent to the Florence McClure Womens Correctional Center in Las Vegas, Nevada. Patten Gives Another Version of Events In a meeting about a plea deal, Patten later gave another version of what happened the day Mickey died. He said Fratto had confronted Mickey in school that day and called her a slut. Patten suggested that Fratto and Mickey meet and talk it out. Fratto said she wanted to fight it out and Mickey had agreed. That was as far as Patten got with this version of the story. He stopped after his attorney recommended that he turn down the plea deal. In May 2012, Patten agreed to plead guilty to first-degree murder to avoid the death penalty in the death of Micaela Costanzo. As part of the presentence report, Patten wrote a letter to the judge denying that he had killed Mickey. He laid the blame solely on Fratto, saying that she slit Mickeys throat. The judge didnt buy it. He sentenced Patten to life, telling him, Your blood runs cold, Mr. Patten. There shall be no possibility of parole. As of August 2018, Patten was incarcerated in Ely State Prison in White Pine County, Nevada. One Final Version? With the two killers locked away from one another, Fratto had time to reconsider her situation. She offered one more version of the deadly story. In an interview with Dateline NBC’s Keith Morrison, she said that she had been abused and controlled by Patten during most of their relationship and that he forced her to participate in murdering Mickey. She feared for her life after she saw him beat Mickey, she said and had no choice but to go along with what he wanted.

Academic writing Essay Example | Topics and Well Written Essays - 1000 words - 1

Academic writing - Essay Example Before taking the writing course, I was poor at introducing essays. On many occasions, it was difficult to capture the attention of the reader from the introductory paragraph, and this often made my essays difficult to understand. However, after taking the course, I have learnt how to write better introductions. I have learnt how to analyze and breakdown a question in order to write a good introduction that can be understood by the readers. In particular, this course has taught me how to write thesis statements. This is the backbone of any essay and therefore provides the readers with the foundation on which the essay will be based (Perutz, 2010). I have learnt how to take a point of view in the introduction and defend it throughout the essay. This is the essence of writing a thesis statement. This way, readers know what the essay is about. In order to write an effective introduction, I have learnt the importance of analyzing the main question or topic. This allows the writer to unde rstand the various parts of the topic, and how they relate to one another (Rao, et al, 2007). As a result, one is able to come up with a stand regarding the topic, allowing him to write the introduction. Another important aspect of writing is the use of paragraphs. Through this course, I have learnt how to organize ideas into paragraphs, each supporting the main thesis. I have learnt that each paragraph has to start with a topic sentence that introduces the main point of that paragraph. This makes the reader know exactly what that paragraph is talking about (Russell, (n.d)). I have also improved how I transition from one paragraph to the next by using sentences at either the end of a paragraph or at the beginning of the next. This allows for the two paragraphs to be connected. In addition, through this course, I have improved on the use of examples and evidence in the paragraphs. These

The History Of Christopher Columbus Essay Example | Topics and Well Written Essays - 750 words

The History Of Christopher Columbus - Essay Example Prior to hardcore revelations made by Bigelow regarding the extraordinarily respectful public hero Columbus, the American nation strongly believed that Columbus was the courageous navigator who took great pains to travel around the world and discover the land of America, where he found the local people to be extremely co-operative, friendly, and understanding. The fresh and riveting information introduced by Bigelow in his revisionist history based on the voyage made by Columbus in 1492 has turned many persons’ heads and rustled up hot debates regarding which version of the voyage made by Columbus is weighty and credible, the old traditional one or the new not-so-pretty version. Comparing the conventional and modern versions regarding Columbus’s historical journey, one remains dumbfounded as to what to believe and what to reject as a fake piece of information. If on one hand, the conventional historical version presents an extremely noble, well-mannered, compassionate, and heroic version of Columbus, then on other hand, the modern version introduced by Bigelow is enough to fervently shake one’s beliefs about various actions made by Columbus to the point that one starts seeing oneself as a submissive fool, who readily took what was taught in the schools at mere face value. Traditional historical version is so designed as to overlook all the deficiencies in Columbus’s character and present him as a man of larger-than-life vision who was dedicated to the native residents of America and treated them with remarkable dignity, while taking great care to give them their space so that they could live their lives the way they were prior to the di scovery and arrival of Columbus and his men. Bigelow claims that first of all, the word discovery is in itself a laughably loaded word that does not relate in any way to Columbus, who was just travelling for personal gain and certainly ambitious to search for riches and gold that could be enjoyed by him and his heirs. It was just a mater of co-incidence that he came across the land which was to be named America later. Columbus’s main intention never remained traveling for the sake of discovery, rather he travelled in an order to search for ways that could make him powerful. T hunger for power and money is just proved by the way Columbus and his men treated the native residents of America. Columbus forced the native people to choose him as their governor and unjustifiably demanded 10% share in everything that was shipped to Spain. It was Columbus who actually initiated the slave trade and like a brutal tyrant that he was, demanded large amounts of gold from the native people. The conventional and modern historical versions differ so hugely that one finds oneself entrapped between the two utterly opposite schools of thought. Speaking of Columbus, (Bigelow) says that â€Å"he also deserves credit for initiating the trans-Atlantic slave trade, albeit in the opposite direction than we’re used to thinking of it.† In an attempt to get more and more students acquainted with the modern version of Columbus’s history, Bigelow lays stress on the fact that taking any piece of information at its face value is a highly detestable attitude which should be despised by every student. Bigelow encourages students to explore and contemplate at length nearly every widely accepted belief because only in this way, fresh and crisp facts can be exposed before the public. He deliberately chose the historical issue of Columbus and his actual intentions because he knew this would prove to be the most interesting way to get hold of the

Art and Music Appreciation Essay Example | Topics and Well Written Essays - 250 words

Art and Music Appreciation - Essay Example According to Schneider-Adams ,there are six reasons why art is created ,they are represented below ialondside examples of paintings or art that explain the reason. Grogian chant a form of liturgical chant that was used in the western Christianity, it was mostly played during mass celebration and at ritual rights. It was formed by Pope Gregory who was the acting pope from the year 590 -604, he was well known for his categorization of music to be played during specific events in the church. The Grogian chant is some kind of frenzy music with prolonged intervals between tune and whose pitch keeps alternation from high to low to very high tones. The pitches keep alternating and this creates a confusion of some sort in the mind. I think the music has some form of spiritual attachment, given the fact that it is played in the church and ,the changing pitches have some effect on one’s soul. It keeps ones detached from the real world to a far way place that cannot be well distinguished ,though this only happens when one pays full concentration to the pitches and tones released from it. I agree with the modern listeners that the music has some haunting effect, this could be due to the fact that it is ancient and not similar to modern

Education in America between suburban and urban schools Essay

Education in America between suburban and urban schools - Essay Example The process of accreditation was initiated in 1913, ending in 1952. Within the last century, the quantities of private high schools have grown at relatively stable rates, unlike public schools whose growth rates have fallen since the 1950’s and 1960’s. For example, between 1966 and 1976, the quantities of state educational institutions have grown at more than 180 percent, with private schools only growing about 10 percent at the same time. In the beginning of the present century, the average special educational institution made up roughly half the quantity of all educational institutions of the higher school. From the 1950’s through the 1970’s, the public sector of higher education increased due to a rise in the quantity of biennial colleges. For example, in 1970 the state biennial colleges made up more than 70 percent of all varieties of biennial colleges combined. However, by the end of 20th century their quantity had decreased to only 60 percent. The number of students attending the accredited high schools within the 2 0th century grew at higher rates than the quantity of other educational institutions. Further, at the beginning of the present century, accredited enrollment was made up of approximately 15 million people. However, at the beginning of the 1990’s, the tendency of excess of rates of growth of the number of students above that of the rates of growth of high schools had changed, and the quantity of high schools began to grow at higher rates than that of the number of students. During this period the lowest gain was eight percent, which occurred when the gain of the quantity of high schools for the same period experienced a 15 percent growth rate. In this situation, the average number of students of an educational institution, which constantly grew during all centuries, began to decrease. If in 1990 the average of students made 3.9 thousand persons, in 2000 the rate was

The Lacey Township Power Plant Problem Essay Example | Topics and Well Written Essays - 500 words - 1

The Lacey Township Power Plant Problem - Essay Example As the paper discusses the Radiation and Public Health Project highlighted this in 2001 when it found substantial increases in radioactive contamination of the local area. Further study indicated a marked increase in a wide variety of cancers especially in children and elderly people. This compares to a decrease in like cancers in the vicinity of eight similar reactors which have been closed since 1987. This essay declares that along with an immediate threat to public health are the problems associated with the disposal of the spent nuclear material. Currently the four nuclear power sites in New Jersey are storing over 1600 tons of radioactive waste. With aging facilities, dwindling financial resources, and diverted political priorities there is no clear plan that the public will be adequately safeguarded from future disaster. This material is a constant threat to the area from accidental leakage, mismanagement, or even a terrorist act. The jeopardy that the reactor poses is not just limited to the local area. Neighboring residents are also at risk. The mayor of Brick Township, New Jersey, has filed a petition with the Nuclear Regulatory Commission requesting the Oyster Creek site be allowed to remain open only if it met the current standards of a new reactor. The mayor's concerns are brought about by the dramatic increase in population since the reactor's inception. Evacuation plan s with the existing infrastructure would be unrealistic and would likely create mass chaos.

Contemporary art vs visual work of the past Essay

Contemporary art vs visual work of the past - Essay Example The essay "Contemporary art vs visual work of the past" explores the art of the past and compare it with the contemporary art. Dating back to the time of Da Vinci and other classical painters and artists, they hooked more on depicting things, humans, landscapes and places in a realistic presentation. They adhere to meet the quality of being a classical artist, which is, â€Å"what you see is what you get†. That is the reason why you can see such painters creating their forms of art that depicts almost exactly lifelike. There might be a lot of reasons for us to come up to the conclusion why contemporary and classical visual arts or painting may look different from one another. By comparing it, we can say that they do belong to the same intention of its form, to be aesthetically appealing to the people, and this is only achievable if one artist find the real value of what really an art is. An art might be of visual form that might appeal to the sense of sight. But we could say t hat that is only the preliminary reaction of the person/s that sees the art. The over all perception to the piece of art might be affected by important factors wherein the viewer could relate. For example, one art form could be appealing enough to get the heart of the spectator, but on the other hand make others frown and left unsatisfied. Starting from the motivations itself, art is a way of communicating to the spectators. It depicts something which is more than portrayed, an interpretation that is kni.

The Lacey Township Power Plant Problem Essay Example | Topics and Well Written Essays - 500 words - 1

The Lacey Township Power Plant Problem - Essay Example As the paper discusses the Radiation and Public Health Project highlighted this in 2001 when it found substantial increases in radioactive contamination of the local area. Further study indicated a marked increase in a wide variety of cancers especially in children and elderly people. This compares to a decrease in like cancers in the vicinity of eight similar reactors which have been closed since 1987. This essay declares that along with an immediate threat to public health are the problems associated with the disposal of the spent nuclear material. Currently the four nuclear power sites in New Jersey are storing over 1600 tons of radioactive waste. With aging facilities, dwindling financial resources, and diverted political priorities there is no clear plan that the public will be adequately safeguarded from future disaster. This material is a constant threat to the area from accidental leakage, mismanagement, or even a terrorist act. The jeopardy that the reactor poses is not just limited to the local area. Neighboring residents are also at risk. The mayor of Brick Township, New Jersey, has filed a petition with the Nuclear Regulatory Commission requesting the Oyster Creek site be allowed to remain open only if it met the current standards of a new reactor. The mayor's concerns are brought about by the dramatic increase in population since the reactor's inception. Evacuation plan s with the existing infrastructure would be unrealistic and would likely create mass chaos.

Cross cultural Coursework Example | Topics and Well Written Essays - 1500 words

Cross cultural - Coursework Example In this empirical research, the leadership style of Indian, UK and US managers have been compared. The basic theory used in this research is Hofstede theory of culture. As the leadership styles are influenced by cultures of different nations, it is important to understand the basic culture of the nation. Thus, Hofstede’s cultural dimensions theory will help in evaluating strategies which leaders need to apply while working in different nations (Hofstede, 2007). Leadership styles Leadership styles across the globe are diverse and influenced by specific attributes dominating the environment. Various leadership styles have been researched and identifies by scholars. These include; 1. Autocratic Leadership It is described as an extreme transactional leadership style. The leader exerts a lot of power over individuals. There is a little opportunity for staffs and team members in terms of making suggestions or decisions. The style is best used during crisis situation. 2. Bureaucratic Leadership In bureaucratic style, rules are followed vigorously and the major objective of the leader is to make sure that every team member follows the guidelines and procedures. This style of leadership will work best on organisations having routine tasks such as factories and manufacturing units. 3. Charismatic Leadership It is a type of transformational leadership. ... Leadership studies Leadership can be defined as an individual’s ability to influence and inspire the attitude, behaviour and thinking of other individuals. The principle objective of a leader is to assure that synergy is achieved in the organisation where the leader works. A leader is expected to bring mutual understanding and coordination in the workplace through joint efforts from the employees working in the organisation (Dowling, Welch and Schuler, 1999). Researches from various studies conducted all over the world have suggested that leadership styles vary from nation to nation and even from region to region. In some nations leadership means authority, control and power (Fatehi, 1996). While in other nations it may signify motivating employees and subordinates, in a manner which is non-coercive. Thus, it is becoming increasingly important for leaders to understand the culture and perception of people/employees, where the company has established its subsidiary (Aycan, et a l., 2000). Countries and leadership styles USA Most of the US leaders tend to use participative, charismatic or directive leadership styles. Freedom of action is less for board of directors and executives in America. There is no congruent culture and the general tendencies include dominance, individualism and functionalism. UK Individualistic, informative and descriptive leadership styles are followed by managers in UK. They have a particular affinity to details and in-depth analysis. They are more willing to take decisions on individual basis and also delegate responsibilities and tasks to others. Comparison of the US, UK and Indian leadership Styles In order to compare leadership styles of America and India, Hofstede Cultural model have been used. 1.

Faust and Job Essay Example for Free

Faust and Job Essay While he was yet speaking , there came also another, and said, The fire of God is fallen from heaven, and hath burned up the sheep, and the servants, and consumed them; and I only am escaped alone to tell thee† (Bridge Builder’s Bible, Job. 1.12-16). Job loses his possessions, his children,and he suffers health wise. He becomes very ill, but no matter what life brought him he still remained faithful to God. Job could have easily given in as Faust did. In this life we have choices to make whether they be good or evil. We must suffer the consequences for every wrong deed we choose. It takes a strong will power to be determined to do right like Job. Faust believes there is a narrow limitation on the world in which he have been living until he interacts with Mephistopheles. Faust feels he knows enough about philosophy and heros of old legends. He now recalls for a divine law that proves that this action is the ruling force of the universe. This pact deal that was made was set up to fail Faust. Faust did not believe in a heaven or hell, which means he is betting his life rather than selling his soul. In Faust’s mind he is not sure if a eternal life even exists. If he gave up the world that he was living in he really felt that he would be just giving up something that dissatisfied him any way. Faust’s desires is not so much an evil one, but the idea that he has made this pact deal with the devil brings on many concerns about this decision he has made. The devil is unsure of his own ability to fulfill all the request that Faust made to him. However, the devil accepts these challenges and make sure the pact deal is signed in blood. Faust is very eager at this point to taste all the aspects of life that he thinks he have neglected. Although at first Faust rejects the offers made by Mephistopheles, he still ends up given in to this temptation. Faust should have kept his belief when saying, â€Å"the world’s pleasures cannot end his doubts or satisfy his needs† (Cliffnotes:Faust study iii). Faust is being taking advantaged of because Mephistopheles knows Faust’s weaknesses. He knows that Faust is striving to understand the universe and his place in it, while Mephistopheles has something totally different in mind from Faust. Faust just happened to be at the crossroads in his life. He was a very well-esteemed man and an intelligent scholar who was highly looked on. The book of Faust came out during the eighteenth centuries, so attitudes then may have had an impact on how people, in particular Goethe may have viewed life. During that time attitudes were focused more toward earthly life and beyond. Looking at Faust attitude compared to Job’s, I see that Job was strong while Faust was weak. I find them to be different from each other just by viewing who gave in to this trick. It is plain to see that Faust gave in and Job stood his ground. It means a whole lot when someone can stand their grounds and not be moved by nothing in this world. Job’s world was in turmoil, but this did not interfere with his faith nor the confidence he had. Satan was concerned with getting souls that he can keep for eternity. He used any tactics he could to seduce Faust. The Devil offered earthly things to blindfold Faust. The Lord did let Mephistopheles know that when he grants him permission to engage in Faust’s life, Faust will be fully aware of the righteous path, whether he chooses it or not. I believe at this point Faust is beginning to see Mephistopheles for who he really is. I had came to this conclusion personally when I read these lines: â€Å"Your real being no less than your fame Is often shown, sirs, by your name, Which is not hard to analyze When one calls you the Liar, Destroyer, God of Flies. Enough, who are you then? Part of that force which would Do evil evermore, and yet creates the good. What is it that this puzzle indicates? I am the spirit that negates. And rightly so, for all that comes to be Deserves to perish wretchedly;’Twere better nothing would begin. Thus everything that your terms, sin, Destruction, evil represent- That is my proper element. You call yourself a part, yet whole make your debut† (Goethe 705)? Mephistopheles was a smooth talking and slick which reminds me of Satan himself. Job at some point in his life wished he had never been born. How can anyone fault Job for feeling the way he did after going through these horrible storms in his life. He had to face these mountains and conquer his fears. I do understand Job was human, so he had a right to feel saddened or possibly even lonely. Faust longs to find something absolutely enduring so that he can end his alienation. He rather ignore reality just to have pleasures fulfilled for a few years rather than having something that will please him forever. Faust understands life, but he wants to dig deeper into the truth about supernatural things. In return for his search on this he turns to magic which leads him to making this pact deal with the devil in the first place. Satan plan he had for Job did not work as God said. Mephistopheles tries to criticize God by saying he made an imperfect world. However, he did help God carry out his will through using this pact deal with Faust. Satan main goal and purpose is to defeat God by taking over every soul. It is evidently true just reading: â€Å"And in return, what do you hope to take? There’s so much time so who insist? No, no! The Devil is an egoist And would not just for heaven’s sake Turn into a philanthropist. Make your conditions very clear; Where such a servant lives, danger is near† (Goethe 711). It is obvious that Mephistopheles is not on Faust side. Once he get him right where he wants him he is going to surely take his life. What good can come from someone when they encourage another human being to take their life. No friend would want to see you die. I consider that to be for someone who hates you and they must be cold-hearted. One comes to know good by knowing evil. A person can not come to know God without knowing this knowledge. True knowledge is gotten only from experience. Just like the Devil Mephistopheles often speaks the truth to get what he wants. Faust wanted much and he was never satisfied so greed began to take over his life. Job was satisfied with what God had given him and that is how he was able to stand on the word of God. He return for Job’s pain God restored to him everything that he had lost. He gave him back more than what he had before. Faust struggle with self worth causes him to have an inability to have faith in God. However, God does not give up on Faust. Believe it or not God gives us many chances in this world today because he has not given up on us either. God knew Faust struggled, but he allowed him to reach his low point in order to draw him back. Mephistopheles duty was to lead Faust down a dark road. If Satan could have done the same thing to Job he would have, but Job was too strong for him. Therfore, Satan fault a loosing battle with Job. In the process Faust is responsible for three deaths in this story, although he was influenced by Mephistopheles. God has given us the spirit of unlimited belief.The battle really begins in our mind. It is our will and emotions that control what we do or think. We must stop limiting God by the level of our faith or belief. He is and will always be the God of the impossible. People must demand that Satan leave them alone and not just ask this. It is good to know that by the power of the holy spirit we have authority over Satan to tell him what to do. Satan must be put in his place. Satan is a great pretender, so don’t be deceived by his fierce growl. I am encouraged knowing this scriptures, â€Å"and put on the whole armor of God so that ye shall be able to quench all the fiery darts of the wicked† (Bridge Builder’s Bible, Ephesians6.11-18). After being tested it feels good to know t hat someone passed their test and did not fail. I must be strong myself and not get caught up in the crossroads of my own life. People must have faith in order to make it in this world. Nothing can compare to what God has to offer us in heaven. God is amazing and he is the almighty whom we must answer to. It is great to have Job like attitude and not Faust attitude towards life. I encourage people to be strong in the Lord, having much faith. Works Cited Johann Wolfgang von Goethe. Faust. New York:W.W Norton Company, 1984. Lawall, Sarah, ed. The Norton Anthology of world literature .London: Castle House, 1909. Rod Parsley. Bridge Builder’s Bible. Deerfield: International Christian Publishers, 1997. Cliffs Notes -The Fastest Way to Learn. Wiley Publishing, Inc. 2000-2010 Faust, Parts 1 and 2. 11 November 2010 .

Mirror for Man: Actions and Thoughts Follow Culture :: Mirror for Man Essays

In a world where everyone has experienced "the same poignant life experiences, such as birth, helplessness, illness, old age, and death," it is incredible to think of the number of ways that peoples can go through these events in life. It is most common that their attitudes and responses are influenced by their environment and society. As Clyde Kluckhohn had explained in "Mirror for Man", the best explanation for any human action is the "concept of culture." One cannot clearly define this idea, but through the comparison of two different groups of people hopefully one can better understand the meaning of culture. By comparing Vietnam and the United States, two very contrasting nations, one can see the force behind the concept of culture in shaping people's lives. In terms of education, the similarities between the two countries are few. Both aim at improving their people's lives, and yet the method in which this is achieved differs greatly. Vietnam, a small country with a large population, has to make do with the lack of technology. It stresses hard work rather than the use of machines. Children are encouraged to do math mentally rather than depend on calculators. As a result, the Vietnamese people do not consider it a sacrifice that they should lead a hard life. Also, their education emphasizes morality rather than independent thinking. Therefore, most Vietnamese children would never think of leaving their families before marriage, unlike the Americans, who would leave for college right after high school or move out of their parents' house to live with friends. The Americans would also prefer to make their lives as easy as possible, which means that rather than adding mentally, they would turn to an adding machine or a computer. Their two wa ys of thinking differ as a result of different education methods. One can also see how culture causes people to be different in their dress styles. In Vietnam, it is acceptable to wear clothes similar to pyjamas out in the street. Yet in America, one cannot do this. One has to dress properly, which means that pyjamas is worn at night and to bed only. However, it is incomprehensible to the Vietnamese why the Americans have to dress so well to go to sleep, why they have to wear nightgowns or pyjamas with fancy designs. They do not understand why it is important to put on a robe when one eats breakfast.

Ergot Essay examples -- Botany

Ergot Ergot (Claviceps purpurea Tul.) is a poisonous fungus that is hazardous to animals and humans. It appears to be a small, hard, black, elongated structure that grows on and contaminants grains, which is called scelrotium. The appearance tends to look like mold. When eaten in quantity or small amounts over a period of time it can be highly toxic. Furthermore, it is a major problem for humans in North America but even more severe for animals. Humans are susceptible to being contaminated with this poisonous fungus because ergot can grow on mushrooms, rye, wheat, and barley. These are products that humans ingest everyday. Ergot is the most notorious poison because it includes several species of ascomycete fungi with complex life cycles that parasitize the grains of various cultivated and wild grasses. Therefore, it is necessary to check for ergot contamination, especially if they are home-grown grains. The epidemic or spreading phase of the ergot fungus occurs at the same time the grasses are in flower. Fungal spores infect the ovaries of the mature flower of the host plant. These develop mycelia (fine threadlike filaments). At this initial infection an excretion of honeydew (moist, sticky secretion) stage, develops and the mycelia continue to grow within the ovaries of the host and become sclerotia (fruiting bodies). A sclerotium appears as a cylindrical, three sided body, slightly curved, hornlike, hard, grooved on one or both sides, dark purple next to black that is 1/3 to 1 1/2 inches long and 1/8 to 1/4 inches wide. There is a very unpleasant aroma (odor), which is somewhat fishy. The developed sclerotia finally falls to the ground to germinate in the summer at once or may wait until after the winter and germinate the ... ...y resulting in poisoning of animals by plants, in this instance has the opposite effect. It allows pasture grasses to develop an inflorescence and become potentially dangerous (86-87). REFERENCES Fuller, Thomas, and Elizabeth McClintock (1986). Poisonous Plants of California. Berkley, LA: University of California Press. p. 15-20. Kingsbury, John M. (1964a). Poisonous plants of the United Canada States and. Englewood Cliffs, New Jersey: Prentice-Hall, Inc. p. 79-86. Kingsbury, John M. (1968b). Harvest. New York, Chicago, San Francisco: Holt Rinehart and Winston. P. 34-37. Morton, Julia F.D.Sc. (1977). Major Medicinal Plants Botany, Culture, and Uses. USA, Springfield: Charles C. Thomas Publisher. P. 4-9. Szezawinski, Adam PhD, and Nancy J. Turner. (1991). Common Poisonous Plants and Mushrooms of North America. Portland, Oregon: Timber Press. p. 64-66. Ergot Essay examples -- Botany Ergot Ergot (Claviceps purpurea Tul.) is a poisonous fungus that is hazardous to animals and humans. It appears to be a small, hard, black, elongated structure that grows on and contaminants grains, which is called scelrotium. The appearance tends to look like mold. When eaten in quantity or small amounts over a period of time it can be highly toxic. Furthermore, it is a major problem for humans in North America but even more severe for animals. Humans are susceptible to being contaminated with this poisonous fungus because ergot can grow on mushrooms, rye, wheat, and barley. These are products that humans ingest everyday. Ergot is the most notorious poison because it includes several species of ascomycete fungi with complex life cycles that parasitize the grains of various cultivated and wild grasses. Therefore, it is necessary to check for ergot contamination, especially if they are home-grown grains. The epidemic or spreading phase of the ergot fungus occurs at the same time the grasses are in flower. Fungal spores infect the ovaries of the mature flower of the host plant. These develop mycelia (fine threadlike filaments). At this initial infection an excretion of honeydew (moist, sticky secretion) stage, develops and the mycelia continue to grow within the ovaries of the host and become sclerotia (fruiting bodies). A sclerotium appears as a cylindrical, three sided body, slightly curved, hornlike, hard, grooved on one or both sides, dark purple next to black that is 1/3 to 1 1/2 inches long and 1/8 to 1/4 inches wide. There is a very unpleasant aroma (odor), which is somewhat fishy. The developed sclerotia finally falls to the ground to germinate in the summer at once or may wait until after the winter and germinate the ... ...y resulting in poisoning of animals by plants, in this instance has the opposite effect. It allows pasture grasses to develop an inflorescence and become potentially dangerous (86-87). REFERENCES Fuller, Thomas, and Elizabeth McClintock (1986). Poisonous Plants of California. Berkley, LA: University of California Press. p. 15-20. Kingsbury, John M. (1964a). Poisonous plants of the United Canada States and. Englewood Cliffs, New Jersey: Prentice-Hall, Inc. p. 79-86. Kingsbury, John M. (1968b). Harvest. New York, Chicago, San Francisco: Holt Rinehart and Winston. P. 34-37. Morton, Julia F.D.Sc. (1977). Major Medicinal Plants Botany, Culture, and Uses. USA, Springfield: Charles C. Thomas Publisher. P. 4-9. Szezawinski, Adam PhD, and Nancy J. Turner. (1991). Common Poisonous Plants and Mushrooms of North America. Portland, Oregon: Timber Press. p. 64-66.

Typhoid Mary

Typhoid Mary Mary Mallon, now known as Typhoid Mary, seemed a healthy woman when a health inspector knocked on her door in 1907, yet she was the cause of several typhoid outbreaks. Since Mary was the first â€Å"healthy carrier† of typhoid fever in the United States, she did not understand how someone not sick could spread disease — so she tried to fight back. After a trial and then a short run from health officials, Typhoid Mary was recaptured and forced to live in relative seclusion upon North Brother Island off New York.You can get  typhoid fever  if you eat food or drink beverages that have been handled by a person who is shedding  typhoid fever bacteria  (Salmonella typhi),  or if sewage contaminated with typhoid  fever bacteria gets into the water you use for drinking or washing food. Therefore, typhoid fever is more common in areas of the world where hand washing is less frequent and where water is likely to be contaminated with sewage. Once  Salmon ella typhi  bacteria are ingested, they multiply and spread into the bloodstream. The body reacts with fever and other symptoms.Typhoid fever is most often caused by the  Salmonella typhi bacteria. Infection of  Salmonella typhi  leads to the development of typhoid fever. This disease is characterized by the sudden onset of a sustained and systemic fever, severe headache, nausea, and loss of appetite. Other symptoms include constipation or diarrhea, enlargement of the spleen, possible development of meningitis, and/or general depression. Untreated typhoid fever cases result in mortality rates ranging from 12-30% while treated cases allow for 99% survival. S. yphi  has a combination of characteristics that make it an effective pathogen. This species contains an endotoxin typical of Gram negative organisms, as well as the Vi antigen which is thought to increase virulence. It also produces and excretes a protein known as â€Å"invasin† that allows non-phagocytic cells to take up the bacterium, where it is able to live intracellularly. It is also able to inhibit the oxidative burst of leukocytes, making innate immune response ineffective. Mary carried the disease inside her and she passed on the Typhoid to other people but remained clear of the disease herself.When she died an autopsy found evidence of live typhoid bacteria in her gallbladder. They think that the bacteria was passed on to her by mother when she was pregnant with Mary, as her mother had Typhoid fever while pregnant. The general route for the Typhoid Bacillus's entry is through the intestines and into the Enteric portion of the Immune System. It actually grows inside the White Blood Cells. Evidently the bacteria somehow entered and grew in Mary's system without making her sick.It never elicited the usual immune reactions so it was never killed by the immune system. As such it was always present in her mouth and throat so she was essentially a walking Petrie Dish. Mary Mallon, known as â€Å"Typhoid Mary†, was an asymptomatic carrier of  typhoid fever. She worked as a cook for several families in New York City at the beginning of the twentieth century. Several cases of typhoid fever in members of those families were traced to her by the Health Department. It appeared that she â€Å"carried† the infectious agent without becoming sick.There was at the time no way of eradicating the disease, and an attempt was made to restrict her from continuing to work as a cook to avoid spreading it to others. In my opinion, Mary's treatment was appropriate because Mary had acted as a human carrier of the disease. When she prepared a meal, the germs were washed and  rubbed  from her fingers into the food. Even though Mallon remained a threat to public health because she still harbored the disease and because she refused to accept that she was a carrier, some people felt Mallon was being imprisoned unfairly.Her case was argued unsuccessfully before the state supreme court, which found that the Health Department had good cause to keep Mallon in custody, although the judge expressed sympathy for Mallon's situation. Following her second capture, Mallon spent the rest of her life at Riverside Hospital, more than half her life having been spent confined on the island. After a series of small strokes, she suffered a major stroke in 1932 that left her  paralyzed  and  bedridden  until November 11, 1938, when she died. Typhoid Mary Typhoid Mary Mary Mallon, now known as Typhoid Mary, seemed a healthy woman when a health inspector knocked on her door in 1907, yet she was the cause of several typhoid outbreaks. Since Mary was the first â€Å"healthy carrier† of typhoid fever in the United States, she did not understand how someone not sick could spread disease — so she tried to fight back. After a trial and then a short run from health officials, Typhoid Mary was recaptured and forced to live in relative seclusion upon North Brother Island off New York.You can get  typhoid fever  if you eat food or drink beverages that have been handled by a person who is shedding  typhoid fever bacteria  (Salmonella typhi),  or if sewage contaminated with typhoid  fever bacteria gets into the water you use for drinking or washing food. Therefore, typhoid fever is more common in areas of the world where hand washing is less frequent and where water is likely to be contaminated with sewage. Once  Salmon ella typhi  bacteria are ingested, they multiply and spread into the bloodstream. The body reacts with fever and other symptoms.Typhoid fever is most often caused by the  Salmonella typhi bacteria. Infection of  Salmonella typhi  leads to the development of typhoid fever. This disease is characterized by the sudden onset of a sustained and systemic fever, severe headache, nausea, and loss of appetite. Other symptoms include constipation or diarrhea, enlargement of the spleen, possible development of meningitis, and/or general depression. Untreated typhoid fever cases result in mortality rates ranging from 12-30% while treated cases allow for 99% survival. S. yphi  has a combination of characteristics that make it an effective pathogen. This species contains an endotoxin typical of Gram negative organisms, as well as the Vi antigen which is thought to increase virulence. It also produces and excretes a protein known as â€Å"invasin† that allows non-phagocytic cells to take up the bacterium, where it is able to live intracellularly. It is also able to inhibit the oxidative burst of leukocytes, making innate immune response ineffective. Mary carried the disease inside her and she passed on the Typhoid to other people but remained clear of the disease herself.When she died an autopsy found evidence of live typhoid bacteria in her gallbladder. They think that the bacteria was passed on to her by mother when she was pregnant with Mary, as her mother had Typhoid fever while pregnant. The general route for the Typhoid Bacillus's entry is through the intestines and into the Enteric portion of the Immune System. It actually grows inside the White Blood Cells. Evidently the bacteria somehow entered and grew in Mary's system without making her sick.It never elicited the usual immune reactions so it was never killed by the immune system. As such it was always present in her mouth and throat so she was essentially a walking Petrie Dish. Mary Mallon, known as â€Å"Typhoid Mary†, was an asymptomatic carrier of  typhoid fever. She worked as a cook for several families in New York City at the beginning of the twentieth century. Several cases of typhoid fever in members of those families were traced to her by the Health Department. It appeared that she â€Å"carried† the infectious agent without becoming sick.There was at the time no way of eradicating the disease, and an attempt was made to restrict her from continuing to work as a cook to avoid spreading it to others. In my opinion, Mary's treatment was appropriate because Mary had acted as a human carrier of the disease. When she prepared a meal, the germs were washed and  rubbed  from her fingers into the food. Even though Mallon remained a threat to public health because she still harbored the disease and because she refused to accept that she was a carrier, some people felt Mallon was being imprisoned unfairly.Her case was argued unsuccessfully before the state supreme court, which found that the Health Department had good cause to keep Mallon in custody, although the judge expressed sympathy for Mallon's situation. Following her second capture, Mallon spent the rest of her life at Riverside Hospital, more than half her life having been spent confined on the island. After a series of small strokes, she suffered a major stroke in 1932 that left her  paralyzed  and  bedridden  until November 11, 1938, when she died.

Emotions & the monster Essay

Acceptance is very important in society, and the same perceptions apply just as much today as they did in the 1800’s. It is part of human nature to make instant judgments, and to form first impressions of a person before you know what they are really like, and this is what happened to Frankenstein’s monster in this book. Although it is almost impossible to avoid making these snap decisions, they can almost always be changed later on, and put right once you get to know the person. Everyone wants to be accepted for who they are, regardless of appearances or stature, however this is not always the case. This can be related to the treatment the monster receives upon meeting other people. He is not â€Å"the norm†, and is undoubtedly ugly to look at, but that does not make him a bad person. Shelley manages to show this in such a way that the reader feels sorry for the monster, but we can see that it is something that is unlikely to change, as it is a normal part of society and human nature. Shelley shows her disgust at this harsh treatment through the monster’s feelings, which are shared with Victor later on in the book, and it is as if the author is pouring out her emotions, rather than the monster’s. The hideous figure, the disfigured stature of this monster is the first thing noticed by Victor Frankenstein. â€Å"His yellow skin scarcely covered the work of muscles. † This reference to the monster’s yellow skin depicts the same behaviour conducted in modern day racism. The colour of one’s skin does not dictate the intelligence, attitude and personality of a person. Regardless of the yellow skin of the monster, which would repulse and overwhelm most people, there is no need to carry over that emotion to judge the monster’s intellectual side. The mind and body are two very different things; human beings have yet to distinguish that fact. Mary Shelley clearly feels very strongly about this unfair prejudice in place in society, and has tried (very successfully) to show her readers just how unjust it really is. However, until people actually do something about it, it is just a part of society which we will probably never be entirely without. We may feel that it is wrong, but it will always be there, and it is something people have learnt to deal with in society. The novel, â€Å"Frankenstein†, actually reflects quite badly on the society in which Mary Shelley lived. It suggests that this type of behaviour was carrying on back then towards â€Å"different† people and was accepted as part of every day life. Humans have always and will continue to be scared of the unknown. Some might say that what you don’t know about can’t hurt you, but there is a sense of mystery and darkness behind unidentified things. This fear is ever increasing alongside the amount of horror films and novels, by which the general public is heavily influenced – maybe sometimes too heavily. The public has always been influenced by the media, which is created by society, and with an increasing amount of stories and films out with the intention of scaring the audience, people are getting more and more prejudiced towards the unknown. Luckily this is counteracted by an increasing knowledge of other cultures and races, but Shelley lived in a society where people were still very ignorant about other people, and automatically assumed the worst. Although it is not shown outright, in â€Å"Frankenstein†, the monster actually experiences this fear as well as the villagers when he comes into their town. Their fears were of the same thing – the unfamiliar; however their reactions were completely different. Some villagers threw rocks, and were trying to drive the monster away as if it was a worthless piece of society; others simply ran away in shock, screaming and scared. This is not justified by anything except his demeanor. The monster, on the other hand, did not reply in a violent manner at all, he just tried to hide from all people from then on. This just goes to show how much people are affected by small things in their life. One incident such as this could ruin an entire life, and the villagers did not realise just how selfish they were being. They did not think about his feelings, and left him to support himself, poor and defenseless. The public do not realise how much little things they may pass off as unimportant affect others, and in this case, society ruined the monster’s life. From that moment and for the rest of his existence, the monster knew not to interfere with human beings, for their nature was clearly different to his. The monster, like all human beings, wanted to be accepted for his intellectual abilities and personality, and both him and humans have it in their nature to be afraid of the unknown, yet the villagers had an unmistakable advantage over the monster – the monster was still innocent and nai ve, unsure of the world around him and ignorant of human nature. He was not accepted by anyone, purely because of his appearance. This fact is obvious as no one as yet had even had the chance to get to know the monster’s personality, not even the monster himself had had this opportunity, because he could not speak and did not know anything about society. Therefore human nature plays an incredibly important role in the novel, because without it the villagers would probably have accepted the monster, and he would never have turned out how he did.

Aims and Objectives of the Copthorne Hotel Essay

An aim is a long term goal that is set by a business in order to improve the quality and value of their company. The Copthorne hotel has four main aims. Their first main aim is ‘To Make a Profit for Shareholders’. The Copthorne hotel and the Millennium group is a plc, meaning their shares are sold to the public on the stock exchange. When a share of a business is bought, they become a shareholder, meaning they own a small stake in the business. They aim to increase their profits for the benefit of their shareholders, the more profit they are making, the higher the dividend their shareholders are going to get back. If for example the value of their shares decline in the stock market, the shareholders may wish to sell them, in order to invest in a company making profit, because in a more valuable company they will be paid a higher dividend. Their second aim is ‘To Increase Market Share’. Market share is the amount/percentage of a particular category of market owned by a certain company. The Copthorne wants to increase their Market Share in order to increase the popularity of the business. An increase in their market share would mean more rooms being booked, more weddings planned and more conferences put in place. All together meaning that the Copthorne would also see an influx in its income, meaning the company has the money to expand further and beat the competition. In order to this they rely heavily on their customers returning, and new customers coming through their doors. In order for this to happen however, they need to meet the customer’s high expectations and provide a high quality, good value for money service. Their third aim is to ‘Increase the number of hotels globally’. The millennium group currently have over 100 hotels worldwide, 13 of which are based in Europe. Over the last few years, the company has grown and expanded slowly, as the business becomes more popular. The term ‘floated on the stock exchange’ means that anyone can buy shares in the business, based on the information read in the company’s prospectus. This simply means that the Copthorne can raise money in order to expand. The Copthorne has been floated  on the stock exchange as it is a Public Limited Company (plc). A majority shareholder is someone who owns at least 51% of the shares in the company, meaning that they have the most influence of the Copthorne’s decisions, and therefore decide on where, when and how to expand. Finally, their last aim is to ‘constantly improve customer service’. Customer service means the quality of the service/goods given to the customer, whether it be before, during, or after. If a company provides a top quality customer service then they are more likely to retain their customers, and in addition attract new ones by word of mouth, meaning that the customer tells their friends, they tell their friends etc. Therefore it is extremely important for a company such as the Copthorne because the business is constantly trying to expand, and having good reviews plays a vital, big role in supporting this. Copthorne Objectives The objectives that the Copthorne set are the shorter term, smaller steps that they take in order to achieve their aims. However as the aims change over time due to external factors affecting the business, the objectives will change and alter as well. In order to achieve their first objective ‘to make a profit for shareholders’ they need to meet or exceed the financial targets set by the Millennium group. These targets may be to increase the numbers of people in the restaurant, sell more rooms, or lower their prices. Overall, their wish is to attract more people through the doors in order to make a profit, so that their shareholders can be paid back. Their second aim was ‘to increase their market share’. To do this they constantly monitor their global position against their competitors and expand globally within the continents they operate in. This means that they measure their success against their competitors, they constantly wish to be beating them and make bigger amounts of profit, so they have the financial room to grow and expand. To succeed in their third objective ‘to increase the numbers of hotels globally’ they try to open a new hotel in a major city across the world every year. By doing this not only are they achieving their aim but increasing the amount of income they get, and therefore helping to achieve some of their earlier aims. Their fourth and final objective is to provide excellent facilities and customer service measured by achieving 95% or more on customer satisfaction surveys, this is set in order to assist their 4th aim of trying to constantly improve customer service. When a customer is staying at the Copthorne they ask them to fill in a survey, these surveys involve questions to do with, the customer service, the rooms, the food, the facilities etc. If they manage to achieve this aim it is displayed on their website and in other advertisements on order to persuade people to stay, if someone sees that another person likes a business, and rates it highly, then they themselves are more likely to try and experience the high quality of service as well. Mission Statement The Copthornes mission statement is to ‘Get it right first time, every time and think like a Customer’. The ‘get it right first time and every time’ means that the staff working within the facility need to try and do everything perfectly, without fault, in their first attempt, there are no second chances as people tend to form their opinions on first impressions. The second part ‘think like a customer’ means that the staff and employees in order to maintain a high standard service need to put themselves in the customers shoes and think what would I expect from a hotel of such high standards? And they need to perform to this level. Overall this Mission statement helps the Copthorne employees stay focused, and stay on the right track to success. A high quality service results in the end in increased sales and therefore increased profits.